Sirote & Permutt Recognized for Public/Media Relations Expertise at Regional Level

November 15, 2012

BIRMINGHAM, Ala. – The Southeastern Chapter of the Legal Marketing Association (LMASE) has announced the winners of its annual 2012 Your Honor Awards, honoring Sirote & Permutt’s marketing and communications team with a first place award in the Public/Media Relations category. As the only awards program specific to the legal profession, the LMASE Your Honor Awards recognize creativity, execution, achievement and overall excellence in legal marketing by showcasing the leading designs and creative strategies from law firms throughout the Southeast.

LMASE, which covers 10 states, received more submissions this year than any previous year. Sirote’s award-winning entry, “Sirote & Permutt Honored by Ronald McDonald House,” was the only campaign implemented in the state of Alabama, and it outlined the law firm’s public relations efforts in working with the Ronald McDonald House Charities of Alabama (RMHCA) to promote knowledge and awareness of the charity and its largest annual fundraiser, the Heart of the House Gala. As the “2012 Heart of House Award” recipient, Sirote & Permutt was honored at this event for its annual support of RMHCA and for positively affecting the areas of health, education and the arts in the community, which the law firm does through its recently launched initiative, Sirote Supports.

According to RMHCA Executive Director Katherine Estes Billmeier, this year’s Heart of the House event raised $175,000 with the support of the law firm. “Sirote’s marketing and PR efforts for the Gala helped us reach a much wider audience this year. As a result, we increased our donations over the previous year, which is remarkable in this economy.”

Sirote & Permutt’s marketing and business development department worked with its public relations firm to garner media coverage during the campaign. Members of Sirote’s communications department include Emily Bates, director of marketing and business development, along with Amy Capps, communications and business development senior coordinator, and Keith Young, management special project coordinator. Public relations efforts resulted in seven news articles placed in print and online media outlets and five television morning show interviews on two stations broadcasting to 21 counties in three Southeastern states. Four radio interviews also aired on 65 radio stations throughout Alabama reaching an audience of 2.3 million people and approximately 50 percent of the state’s population,

The Your Honor Awards judges commented that it was refreshing to see that Sirote places as much emphasis and investment on maximizing a community angle and splitting visibility with the community organization, as it would a straight revenue-generating activity.  They also added that Sirote & Permutt’s campaign, which was accomplished with a short turnaround time and no additional expenses, included a clearly defined objective and well documented results that were tracked across multiple media outlets.

“Sirote & Permutt is thrilled to be named among the top law firms in the Southeast for our public relations efforts in helping to promote the Ronald McDonald House,” said Sirote & Permutt CEO John Cooper. “We have always believed that our success is intertwined with the success and prosperity of the communities in which our lawyers live and practice law, which is why we give back to our community and bring attention to well-deserving nonprofits and the incredible work they do in the community. It is an honor to be commended by LMASE for this award.”

LMASE likens the highly competitive Your Honor Awards that began in 2004 to law firm marketing's Oscars, Emmys and MacArthur Foundation Awards all rolled up in one. “This is the vehicle by which LMASE honors the products and services produced by our industry this past year that stand for the ‘best of the best,’” said LMASE President Tom Helm. “Each year the quality of submissions sets a new bar for us all in terms of challenging our creativity, demonstrating excellence and surprising us with innovations.”

Judging of the awards was completed by a diverse panel of well-respected legal professionals who reviewed and ranked each entry to select a winner and runner-up in each of the 10 award categories. Winners were announced at a special ceremony held during the LMASE Mini-Conference. A complete list of 2012 Your Honor Award recipients can be viewed on the LMASE Your Honor Awards website.

About Sirote & Permutt, PC

Sirote & Permutt is a full-service law firm focused on serving its clients in the business and financial services industries. Its 110 attorneys in 15 practice areas handle corporate transactions, business and financial services, estate planning and litigation on behalf of Fortune-500 companies, family-owned businesses and high net worth individuals. It represents clients throughout the United States from its offices in Birmingham, Huntsville and Mobile, Ala., and Pensacola, Fla. Since its founding in 1946, Sirote has developed strong client relationships by providing quality, sophisticated legal services. For more information on Sirote & Permutt, P.C., please visit www.sirote.com.

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